Industry Trends

  • A Simple Yet Distinguished Home is Desired by Today's Homebuilders

    Home building hit a 17-year high in July of 2003 and has initiated discussion of what is expected from today's homebuyer. Results from a recent survey of Better Homes and Gardens magazine subscribers and a study of demographics by the National Association of Home Builders shows that homeowners want practical designs that make a home more functional, efficient and maintenance-free. They want a floor plan the flows together, with all space being truly functional.

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